“The hard part is the visionary part. To know what people will come to want” - Guy Kawasaki

Season two of “The Dominant Ones” continues with more great interviews by our host, NBA All-Star Dominique Wilkins. In this episode, we welcome marketing guru Guy Kawasaki.

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Season two of “The Dominant Ones” continues with more great interviews by our host, NBA All-Star Dominique Wilkins. In this episode, we welcome marketing guru Guy Kawasaki.

Sitting down with Dominique Wilkins and Kelly AuCoin, the marketing guru, venture capitalist and author reflects on the importance of storytelling and shares his secrets for investing in tech while remembering his journey into the field and the early days at Apple. 

 

According to Kawasaki, storytelling played a big role in helping Apple become the household name it is today. Why? Because it’s story just captivated and intrigued people. As a story of empowerment and personal efficacy it just rang true with people, not just in America but in the world. And that’s the key of marketing: it’s not just data, numbers and features, it’s the stories that products tell that makes the difference.

Check out the latest episode of the “Dominant Ones” and discover why Guy Kawasaki calls himself and evangelist of technology and why he thinks unique and valuable are the key components for staying on top.

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