This site is to inspire those who believe in driving change by constantly searching for better.
Winnow

/ "WIN" + "oh"/

verb

Remove anything undesirable or unwanted for the selection of the most desirable elements.

Frequently Asked Questions

What is Mission Winnow?

Mission Winnow is a PMI-driven initiative to demonstrate our commitment to continuous innovation and development of new solutions that can expedite positive change for society. Inspired by the drive and dedication of our partner Scuderia Ferrari, it articulates how we are transforming our business through science and by adopting a new way of thinking and exploring every option.

How is Mission Winnow connected with Scuderia Ferrari and PMI?

Mission Winnow is a PMI-driven initiative inspired by the drive and dedication of our partner Scuderia Ferrari. The initiative draws parallels between Scuderia Ferrari’s laser-like focus on constant improvement in performance and reliability, and PMI’s journey to transform our business through science and technology to achieve a better future.

Any other common points between Scuderia Ferrari and Mission Winnow?

Scuderia Ferrari is constantly exploring new solutions and embracing new thinking and new ways of doing things. That is what Mission Winnow is all about—the quest to constantly innovate and improve using R&D, technology and innovation.

What is the relationship history between PMI and Scuderia Ferrari?

Philip Morris International Inc. (PMI) and Scuderia Ferrari have collaborated for 45 years. As of today, the partnership will be exclusively focused on Mission Winnow.

I just don’t understand how this is allowed. Isn’t tobacco advertising banned in sport?

The tobacco industry is a highly regulated space, and we always respect the laws that apply to our activities. This campaign is no different and respects all applicable laws, including those around the advertising and promotion of tobacco products, for example. The campaign does not advertise or promote any PMI-branded products.

How long has it been since PMI had any form of branding on the Scuderia Ferrari car?

Since 2007, we have voluntarily removed all tobacco branding from the cars, drivers’ uniforms and racetrack signage, even in countries where such branding was or is permitted.

What is the goal of Mission Winnow for Philip Morris International? Why is PMI doing this?

Big changes start with an open conversation. We want to share our story and passion for building a better future by demonstrating our commitment to continuous innovation and development of new solutions.

The campaign does not advertise or promote any PMI-branded products. Instead, Mission Winnow articulates how we are transforming our business through science and by adopting a new way of thinking and exploring every option to enable a better future. We take the best elements, refine them and make them even better.

If this is not advertising, what is it? What’s the point? Why would you do this?

The point is that we’ve learned from the past, and now we are using innovative science and technology to transform our business. We simply want to show the world what we are doing and how, with full transparency. We want to show people the change that is happening with PMI right now, a change that research, technology and innovation has made possible.

Why is Philip Morris International using Mission Winnow branding and not Marlboro or IQOS branding?

Simply because this is not about advertising or promoting any PMI product or brand. Mission Winnow is a campaign to demonstrate our commitment to continuous innovation and development of new solutions that can expedite positive change for society.

Who designed the logo that appears on the car, and is this new logo a tribute to the Marlboro rooftop, and yet another effort by PMI for subliminal advertising of cigarettes?

The MW logo was designed by Italian architect and designer Fabio Novembre. It is based on the concept of an arrow moving forward. It encapsulates the principle of continuous innovation and improvement and change. As Fabio Novembre put it, “It is an arrow, a vector, a symbol of science and change, a spectacular symbol that can distinguish fiction from reality.”

The design is not intended in any way to reflect our brands or products, and we will not use the Scuderia Ferrari car to promote or advertise our products. In fact, since 2007, we have voluntarily removed all tobacco branding from the cars, drivers’ uniforms and racetrack signage, even in countries where such branding was or is permitted.

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