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Frequently asked questions

  • Mission Winnow is a PMI-driven initiative to demonstrate our commitment to continuous innovation and development of new solutions that can expedite positive change for society. Inspired by the drive and dedication of our partners, it articulates how we are transforming our business through science and by adopting a new way of thinking and exploring every option.

  • Mission Winnow is a PMI-driven initiative inspired by the drive and dedication of our partners. The initiative draws parallels between our partners’ focus on constant improvement in performance and reliability, and PMI’s journey to transform our business through science and technology to achieve a better future.

  • Our partners are constantly exploring new solutions and embracing new thinking and new ways of doing things. That is what Mission Winnow is all about – the quest to constantly innovate and improve using R&D, technology and innovation.

  • Philip Morris International Inc. (PMI) has collaborated with Scuderia Ferrari for 45 years and with Ducati for 16 years. As of today, these partnerships will be focused on Mission Winnow.

  • The tobacco industry is a highly regulated space, and we always respect the laws that apply to our activities. This campaign is no different and respects all applicable laws, including those around the advertising and promotion of tobacco products, for example. The campaign does not advertise or promote any PMI-branded products.

  • Since 2007, we have voluntarily removed all tobacco branding from the cars and bikes, even in countries where such branding was permitted.

  • Big changes start with an open conversation. We want to share our story and passion for building a better future by demonstrating our commitment to continuous innovation and development of new solutions.

    The campaign does not advertise or promote any PMI-branded products. Instead, Mission Winnow articulates how we are transforming our business through science and by adopting a new way of thinking and exploring every option to enable a better future. We take the best elements, refine them and make them even better.

  • The point is that we’ve learned from the past, and now we are using innovative science and technology to transform our business. We simply want to show the world what we are doing and how, with full transparency. We want to show people the change that is happening with PMI right now, a change that research, technology and innovation has made possible.

  • Simply because this is not about advertising or promoting any PMI-branded products. Mission Winnow is a campaign to demonstrate our commitment to continuous innovation and development of new solutions that can expedite positive change for society.

  • Mission Winnow is a PMI-driven initiative inspired by the drive and dedication of our partner Scuderia Ferrari. The initiative draws parallels between Scuderia Ferrari’s laser-like focus on constant improvement in performance and reliability, and PMI’s journey to transform our business through science and technology to achieve a better future.

  • The Mission Winnow logo was designed by Italian architect and designer Fabio Novembre. It is based on the concept of an arrow moving forward. It encapsulates the principle of continuous innovation and improvement and change. As Fabio Novembre puts it, “It is an arrow, a vector, a symbol of science and change, a spectacular symbol that can distinguish fiction from reality.” The design is not intended in any way to reflect our brands or products, and we will not use our partners to advertise our products. In fact, since 2007, we have voluntarily removed all tobacco branding from the cars, bikes, drivers’ and riders’ uniforms and racetrack signage, even in countries where such branding was or is permitted.

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