MISSION WINNOW?

Mission Winnow has a simple goal: drive change by constantly searching for better ways of doing things. From world-leading engineers and scientists to cutting-edge creatives, the people at PMI, and our partners at Scuderia Ferrari and Ducati, have the know-how to challenge the status quo, drive revolutionary change and to be champions.

PMI is transforming, and the change is real. Our vision is of a better future. We want to transform not only our company but an entire industry for the benefit of the world’s 1.1 billion smokers and society as a whole.

Get rare insight into the hearts and minds of champions. We asked members of the Scuderia Ferrari Formula One team what does Ferrari mean to them.

The Ducati Corse team is on a mission for success. On a quest for a holy grail of motor sporting performance. Many motor racing insiders will tell you it’s harder to achieve that goal in MotoGP than in any other type of motor racing.