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What is

MISSION WINNOW?

Mission Winnow has a simple goal: drive change by constantly searching for better ways of doing things. From world-leading engineers and scientists to cutting-edge creatives, the people at PMI, and our partners at Scuderia Ferrari and Ducati, have the know-how to challenge the status quo, drive revolutionary change and to be champions.

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Striving for better

PMI is transforming, and the change is real. Our vision is of a better future. We want to transform not only our company but an entire industry for the benefit of the world’s 1.1 billion smokers and society as a whole.

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Scuderia Ferrari Mission Winnow

The Scuderia Ferrari story is one of continual reinvention. Ever since its first racing cars in 1929, the company has striven for better – and consistently achieved it. Scuderia Ferrari is the most successful team in Formula One history.. Alongside that unmatched achievement is a parallel history of winnowing and technical innovation.

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Mission Winnow Ducati

PMI and Ducati Corse have been partners since 2002 and as of the start of this year’s MotoGP season, the team will be officially known as Mission Winnow Ducati. One of the most inspiring and resilient teams in MotoGP, Ducati Corse embodies Mission Winnow with its drive to develop, innovate and create new designs and new technology.

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MISSION WINNOW

The Winnow way to progress

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PMI

Winnowing for a better future

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SCUDERIA FERRARI

A transformative partnership

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DUCATI CORSE

New era at full throttle

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