Mission Winnow

Mission Winnow has a simple goal: drive change by constantly searching for better ways of doing things. From world-leading engineers and scientists to cutting-edge creatives, the people at PMI, and our partners at Scuderia Ferrari and Ducati, have the know-how to challenge the status quo, drive revolutionary change and to be champions.

Breaking down barriers through the power of storytelling. Creating, enhancing and sustaining important conversations through thought-provoking content.

We are committed to constant improvement To transform not only our company but an entire industry for the 1.1 billion people who smoke and those around them.

In a few months the world had rapidly changed. Now we have an opportunity to use this moment and to reimagine the world we live in forever. Powering transformation through bold thinking, big ideas and brave action.