Research, Bias and Industry-Led Science’s Potential: Should industries be involved?

Research, Bias and Industry-Led Science’s Potential: Should industries be involved?



The world has always been driven by science, and as we become more aware of that world through the increasingly easy access to information, science’s role in our collective transformation has increased exponentially. There are obviously different types of scientific research, and specifically, different types of people behind that research. One type that is incredibly significant in virtually all walks of life is industry-led research. The question is, can industry-led research help to unlock science’s potential? We spoke with Andrea Costantini, PMI’s Head of Scientific Engagement for Latin America and Canada, to get her views on the topic.  

PMI’s journey towards a smoke-free future is an intricate one, not least because there are those who refuse to believe our science is sound, despite our commitment to projects like INTERVALS that increase scientific transparency. Many people mistakenly believe that because science is industry-led it follows that it must therefore be biased. When we asked her about this tendency, Andrea said, “If you use robust and transparent science, unbiased science, you are being unbiased as a company. By publishing all the results of your research, it doesn’t matter if it is positive or negative, you are being unbiased. There is a commitment. Many companies have the commitment to publish everything, irrespective of whether it’s positive or negative.” 

It’s actually perfectly fair and perhaps wise to be suspicious; industry-led or otherwise, biases often do creep into scientific studies. This can be caused by a multitude of different factors, and ensuring that bias is avoided in science is no easy feat. “Something which is a challenge in research,” Andrea tells us, “is to have population large enough to represent what is happening in the real world. For sure, the idea would be to have the chance to test the new alternative… on everybody, but that is impossible… So what do you do? Whenever you are doing clinical research, which is to conduct research in human beings, you select a sample. But it is very important to ensure as much as possible that that sample is as representative as possible of the whole population.” Unfortunately, sampling is not the only thing that can make a study biased. Another way in which a study can potentially become biased is through confounder factors. Essentially, this happens when there is a question of whether the result of a study had to do with the testing or the manner of it. As Andrea explains, “For example, if I am evaluating a drug to decrease the blood pressure, and I have people with high blood cholesterol, and I am measuring the number of myocardial infarctions, it could be that maybe I do not see an effect of the drug in decreasing the number of myocardial infarctions. That is not because the drug is not working, but because I have another risk factor present there. That is a confounder factor.”  

While science can be inherently biased, there is a possibility that the bias exists in the mind of the reader, rather than in the science itself. As we discussed above, the tendency to mistrust science hailing from sources of which we are suspicious. Andrea’s take on this: “We have some concepts in our minds which makes us think that something is bad just because it is coming from this person or this research group… it is important to keep the mind open and to be permeable to receive new ideas and to receive new concepts. And try to understand that not everything is black or white, there are some greys in the middle, and the greys are needed, the different tones are needed.” 

The issue of weeding out inaccuracies in science is not a new problem, and systems exist to help with this. A series of operating principles such as publishing their methods in detail, encouraging peer review and independent replication and verification of the results aim to ensure that science is as reliable as possible. This acts as a crowd-sourced quality-control mechanism, and should serve to allay fears that a given scientific study is sound, regardless of its origin. 

We believe that science is not owned by anyone party, and it can be designed to avoid biases through shared transparency. We’re committed to proving this to be the case with our work both through scientific transparency and open conversation. This is fundamental not just to PMI’s transformation, but to a more fact-based approach in all walks of life.


By publishing all the results of your research, it doesn’t matter if it is positive or negative, you are being unbiased.

– Andrea Costantini, Head of Regional Scientific Engagement for Latin America and Canada

more content we think you'll like